This weekend is the Phamexpo(Professional Hair and Makeup Expo) in Los Angeles. The event is open to the public and super beneficial to pros and the beauty lover. The launch of the expo was last year and it was really intimate and similar to IMATS with professional speakers within the industry, workshops and vendor deals on purchases. In fact it’s the same place where Imats is held and Phamexpo replaced the original Imats date before it moved to January. So We now have 3 makeup conventions, (that i know of)! How awesome is that?! I assume since the buzz is getting around and this year will be a lot more people, which is good because as an artist or makeup lover it is important to support these expos so they keep coming back with awesome beauty deals and insightful information for pro and aspiring artists. Not so great because of the crowds but great to be around other artists and like minded people who share your passion. Lets face it, not everyone understands the methods to our madness. The speakers and education they have to offer is enough to go even if you can’t buy anything.
Last year I meat a few other artists who has helped me get to where I am today. It’s amazing for networking, learning and to get products and learn about what’s new. I highly recommend this event if you are in the Los Angeles area, aspiring artist, makeup lover. It’s all good! http://www.phamexpo.com
I will be in this workshop taught by the amazing Donna Mee on sunday. I am currently an Empire Student and TRUST when I say you want to hear what she has to say. She’s absolutely amazing!
Come out and support the industry we love and appreciate! What are you waiting for?!?! 😛
Are you going to the Phamexpo this year?
At the PhamExpo Sugarpill launched their new but VERY limited, loose eyeshadow Asteria. They said there were only 1000 made. So they had half at the expo to sell. So of course I had to get it! I thought for a minute if I wanted it because I figured I had a shade similar to this . Nope! So glad I grabbed this. I don’t think this has come out yet online. It was supposed to come out late July but I haven’t heard anything else. When it comes out, I would definitely recommend grabbing one if you can!
Sugarpill Asteria Loose Eyeshadow
Swatch Left- Dry; Right- Wet
It’s described as a ‘metallic golden coral’. On me it just looks metallic copper with gold flecks. It’s such a gorgeous shade. It will look different on different people and what you use to complement the shade. It’s gorgeous on its own! It’s pretty subtle when used dry but like with most loose eyeshadow, when used wet it’s brighter and lovely. This loose shadow applies beautifully and feels so smooth. This is the first time I have tried Sugarpill’s loose shadow and I am now a fan. The formula is so smooth and fine. It’s not chunky or coarse.